Mission Motion Identity

ActBlue was refreshing their identity and presented an opportunity to bring life and transparency to each customer touch point - all while educating their audience on the journey of each donation across the ecosystem of ActBlue’s tech.

Scalable Product Motion for Web

ActBlue needed lightweight, performant animations that could communicate state, reinforce trust, and guide users across multiple parts of the website - without impacting performance or accessibility.

Keeping Consistency

Optimizing graphics with their dev team, we were able to keep details and elevate motion with super small file sizes thanks to Lottie capabilities.

Lightweight Expression

Bringing consistent movement to every touch point on their website allowed us to reinforce the same educational support throughout the brand.

Each overarching concept pillar got its own explainer video. The explainers were written to be cut down into smaller pieces of content in different sizes for use on multiple platforms.

Carrying concepts through social

“A fan of yours and your work for Actblue. Amazing!”

- ActBlue Creative Team