“Mission” Motion Identity
ActBlue was refreshing their identity and presented an opportunity to bring life and transparency to each customer touch point - all while educating their audience on the journey of each donation across the ecosystem of ActBlue’s tech.
Scalable Product Motion for web
ActBlue needed lightweight, performant animations that communicate state, reinforce trust, and guide users across multiple parts of the website - without impacting performance or accessibility.
Lightweight Expression
Bringing consistent movement to every touch point on their website allowed us to reinforce the same educational support throughout the brand. Animations designed for both loops and mouse-over.
Keeping Consistency
Bringing consistent movement to every touch point on their website allowed us to reinforce the same educational support throughout the brand.
Carrying Concepts Through Social
Each overarching concept pillar got its own explainer video and were then cut down into smaller acts in different sizes for use on multiple platforms.
“A fan of yours and your work for Actblue. Amazing!”
- ActBlue Creative Team
